ZUMA SURF AND SWIM TRAINING PRESS

ALLURE - July 2014
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Forbes Life Article - Zuma Surf & Swim Lesson with Patrick Dempsey at Zuma Beach
ForbesLife-cover-Sept-2013
“Having grown up on the Maine coast, Dempsey appreciates the place’s still-genuine small-town vibe. Up in the hills, Park Place Stable offers horseback riders breathtaking privacy on equestrian trails curling around the 1,000-acre ranch. Malibu Winery has been run by the grape-stomping Semler family for 30 years. Take away the rehab clinics and the cliffs sliding into the Pacific and Malibu is almost as quaint as Lewiston. For instance, Dempsey says, if you locate the path that takes you to Little Dume Beach, you enter a world where “everybody knows everybody and not just because you might recognize each other from TV or whatever.” One sandy crescent north at Zuma Beach, where Dempsey’s kids today are training for the Junior Lifeguards Program, Kai Sanson of Zuma Surf & Swim Training will teach the rest of us to ride 10-foot swells. He has been surfing these very waters for 28 years. The Dempseys don’t surf, but the “lawbstah luhvah” in him–and I still detect an accent after all these years–often takes the fam across PCH to supercasual Malibu Seafood and Patio Cafe. Not that he’s much of a foodie. “What I crave is one of those,” he says as we drive by. Hush puppies? Nope. He’s eyeing the candy-red Porsche 911 convertible parked out front.” --Forbes Life - September 2013


AOL TRAVEL ~ Best Things to do in Malibu
The main reason to go to Malibu is to chill. Prepare to spend hours watching the tide change and contemplating your dinner plans, because while the city has its share of diversions, they’re not enough to keep you running around from sunrise to sunset. For that, you’ll need to venture into nearby Santa Monica and Venice or spend some time in Los Angeles. To embrace Malibu is to realize that the high point of every day is watching dolphins play in the Pacific. Embrace the pace: unplug, breathe deeply and do very little.
Zuma Surf & Swim Training
Neighborhood: North Malibu
In 2008, LA Weekly crowned Kai Sanson of Zuma Surf & Swim Training the best surf instructor in L.A. No slight praise in a part of the world where 10-foot swells is a justifiable reason to call in sick. But what makes Sanson so special--and, let’s face it, the whole crew at Zuma Surf & Swim--is experience. And we don’t just mean how to read a wave or get up on the board or a look-way-cool-holding-your-board kind of experience. Sanson knows how to survive, which comes in handy when you’re pinned under crashing waves after that inevitable digger. With more than a quarter century of instruction and lifeguard know-how under his belt, no matter what happens out there, you’re going to live. Sanson’s brother Brett, an EMT and Malibu lifeguard for 12 years, is as much of a gem. It’ll run you $120 for 90 minutes, including wetsuit and board. Lessons are generally at Zuma, Broad Beach or Santa Monica.



CHICAGO TRIBUNE ~ Malibu Cool
By Jason George, November 8, 2009
What to do:
Sign up for surf lessons with Malibu-raised Kai and Brett Sanson (zsstraining.com). The award-winning instructors are patient, good-natured brothers. Rates are $120 for an individual 90-minute lesson.




OWATER CUSTOM LABEL AND WEBSITE PROFILE
“Growing up in Malibu has its perks. Having the ocean as your playground tops the list. Brett and Kai grew up surfing and have a combined 45 years of surfing and ocean experience. Today they share their love and knowledge of the ocean at Zuma Surf & Swim Training in Malibu. They teach their clients and students surfing skills, ocean awareness, and open ocean swimming. It means hours and hours in the water for Brett and Kai... just where they want to be!”




THE NEW YORK TIMES ~ 36 HOURS IN MALIBU
By LOUISE TUTELIAN
Published: June 21, 2009
10 a.m. CATCH A WAVE
Surf shops offering lessons and board rentals line the Pacific Coast Highway (P.C.H. in local lingo), but Kai Sanson of Zuma Surf and Swim Training (949-742-1086; www.zsstraining.com) takes his fun seriously. Mr. Sanson, 35, a Malibu native, was named L.A.’s best surf instructor last year by L.A. Weekly. He’ll size you up with a glance and gear the instruction to your skills. Lessons for two are $80 a person. His tales of growing up in Malibu are free. Locals also give Malibu Makos Surf Club (310-317-1229; www.malibumakos.com) and Jeff White of Captain Kahuna’s Wave Travel Adventures (310-863-3802) high marks.

LAWEEKLY - BEST OF LA 2008




Kai Sanson, Zuma Surf and Swim Training
Kai Sanson takes you to a beach where the surf rolls in slowly. He has a key to the gate; the security guards know him. Even on a Saturday morning, there are no more than five or six surfers on the half-mile-wide beach. He walks with you down to the water, tells you how to assess the scene and advises you to wait until the sea calms before you venture out, one arm stretched to its limit around a long foam board.
"You want to be cool," he says. "Surfing is all about cool."
Then he laughs, and you know he's kidding.
You might feel a little guilty here, knowing that people have worked hard to secure access to the coastline for everyone. Now may be the time, though, to suppress your egalitarian ethics, because it's a lot easier to learn to surf when you've eliminated some of the threats you find at the gentler public beach breaks, like 19-year-olds on sharp-edged shortboards who've been up all night on acid.
It's also easier for Sanson to line you up in the perfect spot, tell you when to paddle like hell and give you a little push if you fall behind. The rush of speed and force of that first wave under your body defeats any lingering terror you might have of the water. You suddenly realize what it means, exactly, to be on a surfboard. And when the time comes that you must choose and time your own sets — and, naturally, you get thrown head first off your board by a wave crashing into your back — you'll discover when you finally pop up that Sanson has been keeping a close eye on you, counting the number of seconds you were pinned under.
Everyone who's ever hung out a surfing-instructor shingle claims to specialize in beginners who fear big water, because, in fact, most people who live in Southern California want to surf but don't for fear of big water or sharks. And while avoiding the water for fear of sharks is a little like avoiding elevators for fear of earthquakes, waves you can come to understand. That's where Sanson excels: He can tell you why that little push-up on the board helps you over the white water as you paddle out; he can explain what makes the waves break neatly in this perfect spot just to the right of the rocks. Pretty soon you realize it's not just the ocean you have to understand, but yourself: It's not the water that's making your board feel tippy, it's where you put your feet.
Sanson can talk about other things, too, like energy politics and European cities. This is good, because unless you hit a magical day with perfect 3-foot sets rolling in from the west every five minutes, surfing is 80 percent sitting on your board, looking out to sea. "And now, we wait," is the way Sanson puts it. Ask him about his veggie-oil truck.
—Judith Lewis